Tag: birds

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Airlines, Cecil the lion & EIA’s wild-caught bird campaign

It is heart-warming so many people were enraged by the cruel death of Cecil the lion, killed by an American hunter in Zimbabwe, but, as with all social media anger, it doesn’t last very long. Quick wins are great but rare and campaigns should be built on a fact-based footing from which long-lasting solutions are sought.

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Baking a crime (a recipe of disgust in three easy steps)

For a successful crime cake, you’ll need a victim in demand, easy to move to market and one that fetches a high price. It’s also very handy if the people who decide on priorities are constrained or unaware or, best of all, just not bothered about this particular victim – often the case with wildlife and forest crime