Blood e-Commerce: Rakuten’s profits from the slaughter of elephants and whales

A report exposing Japanese retail giant Rakuten as the world’s biggest online marketplace for elephant ivory and whale meat products.

Blood e-Commerce reveals the company’s Japanese website carries more than 28,000 ads for elephant ivory products and some 1,200 whale meat products ads.

Internationally ambitious, it owns Rakuten Shopping (formerly Buy.com) in the US, Play.com in the UK, PriceMinister in France, shopping sites in Germany, Austria, Brazil and other countries, Canadian e-book reader Kobu and popular chat app Viber, as well as being a major shareholder in Pinterest.

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